JULY 2024
Blue jeans.
Just hearing the sound of the word stirs our imagination.
They are a symbol of freedom and can be considered an art piece.
They are not just clothing, but a way of life.
There is a brand that has been passionate about Blue jeans for over 30 years.
[FULLCOUNT]
In search of the "natural texture and the ultimate comfort of vintage jeans."
FULLCOUNT CEO Mr. Tsujita researched from every angle what kind of denim threads are used in vintage jeans and how they were made,
and found a thread with the same characteristics as vintage jeans.
Using that thread, he succeeded in weaving denim with a vintage texture on an old-fashioned weaving machine, of which there are only a few left in the world.
"He accomplished it with the precision of a scientist and the dynamism of an adventurer."